All posts in Blog

Why Your Logo is Important

Posted on May 11, 2012 at 8:54am by steve Comments Off

One of the most important areas of the human psyche that marketeers need to tap into is the memory. We remember things for several different reasons, and because of this a company logo is something that needs to be easy to remember. It is not just the image itself, but the colours, the font and…

Share the Knowledge

Posted on May 10, 2012 at 8:46am by steve Comments Off

When we talked recently about the advantages of using social networking in online marketing campaigns we touched on the efficiency of blogging, but there is one aspect of this valuable and easy to pursue method of spreading the word that many people overlook. In all areas of business – online and otherwise – there are…

Website Content – Why It Pays to Find a Great Writer

Posted on May 10, 2012 at 8:46am by steve Comments Off

The content on a website is what makes it tick. Everyone in the SEO and online marketing world knows the value that Google, and other search engines, put on well written, relevant and original content, and it can be disastrous to rely on instinct. The truth is that not everybody is a great writer; in…

Google Penguin – What it means for SEO

Posted on May 8, 2012 at 9:17am by steve Comments Off

The recent update to Google’s operating algorithms – codenamed ‘Penguin’- is big news in the online marketing world. Google is, without doubt, the dominant search engine across the world, and as such any change in the way Google looks at websites is always going to make people sit up and listen. So what is Penguin,…

Blogging as a Marketing Tool

Posted on May 4, 2012 at 8:22am by steve Comments Off

The rise of the blog has been one of the most talked about developments in the world of the internet, and is a justified 21st century phenomenon with far reaching consequences. Blogging began as a way of getting ones innermost thoughts across to a wider audience and soon became a method of communication and news…

21st Century Website Design – Optimise for Mobiles

Posted on May 3, 2012 at 8:09am by steve Comments Off

The rise of the smart phone has brought a new dimension to the world of website design, and this has been something of a double-edged sword. Older sites that were designed specifically with laptops and PC’s in mind can appear less than perfect on the screen of a hand held device, and this has led…

The Art of Social Networking

Posted on May 1, 2012 at 9:36am by steve Comments Off

There is more to social networking than just keeping in touch. Businesses are turning to the likes of Facebook and Twitter as marketing tools, and with a great deal of success. With online marketing now established as a major part of any campaign it is important to understand the way in which social networking sites…

Graphic Design – What Makes a Great Logo?

Posted on April 27, 2012 at 8:27am by steve Comments Off

In terms of corporate identity a logo is something that is absolutely vital. Think of any well known brand name and you will undoubtedly picture a logo that you associate with them. Any good graphic designer will tell you there are certain rules in logo design that can mean the difference between a good logo…

Web Design – Best Left to the Experts?

Posted on April 26, 2012 at 8:01am by steve Comments Off

One of the most remarkable aspects of the last twenty years is that the website has gone from being a novel talking point to an essential part of life. It’s not just businesses that have websites; these days everybody has one! In the early days competition was a small part of the game; having a…

Understanding how SEO works

Posted on April 25, 2012 at 10:21am by steve Comments Off

Search engine optimisation (SEO) is one of the buzz-words of 21st century online business marketing, but how much do you really understand about this seemingly dark art? The first thing to say is that it is not a dark art at all: SEO is simply about making sure your website gets noticed by the search…

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