The Art of Social Networking
There is more to social networking than just keeping in touch. Businesses are turning to the likes of Facebook and Twitter as marketing tools, and with a great deal of success. With online marketing now established as a major part of any campaign it is important to understand the way in which social networking sites can help your business prosper.
It is important, however, to remember that Facebook users, for example, use the site primarily for entertainment. This is why you should use it as a tool to publicise your product or service by creating a Fan Page. People who ‘like’ your page increase the company profile online, and with a link back to the website you are encouraging the all-important backlinks that Google loves so much.
It’s not enough to simply create a page and leave it, and the same can be said for a Twitter account. You need to keep active and up to date, but – and this applies to Twitter more than anything else – it is easy to overdo things. Keep your tweets regular, interesting but not too frequent.
The beauty of social networking sites as marketing tools is not to be underestimated, and there is plenty of scope for advancing your company profile by using the right methods. It may be best to consult an expert in the world of online marketing, one who can guide you in the right direction. Remember, your marketing budget is a vital part of your strategy, but to waste it is costly.